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Enable - Corporate Social Responsibility

In 2002 Desert Group initiated its in-house CSR programme.  From inception, the programme has grown to the position of now employing 32 young UAE Nationals full time to work as gardeners at one of Desert Group plantation nurseries. The “Desert Group PWD Work Inclusion Program”  has an in-house team of specialists delivering a very comprehensive rehabilitation program both behavioral and professional. We have succeeded through this programme, in developing the skills necessary to sustain a satisfactory level of employee production that positively affects our bottom line. To achieve quality assurance for the programme, we have developed an innovative and unique performance monitoring system that enables timely reporting to our stakeholders (parents, management, government & community).

We are continually refining and developing our programme to gain a higher level of efficiency in employee productivity PLUS skill development.

By 2015 we felt that the idea of the programme’s sustainability had become evident. We had to ensure the continuity of this programme without decreasing from its social impact and, in addition, we wanted to achieve growth.  We believed that the concept of applying fiscal return to the social enterprise programme fitted our vision perfectly. So we created “ENABLE”

Enable is a social enterprise programme that empowers PWD by developing their entrepreneurial skills through the production of a range of quality home and garden items assembled by our well-trained special stars.

Apart from our advocacy strategy, the aim of this enterprise is to create entrepreneurial skills for people with cognitive disabilities and deliver a 3­­60 degree retail model starting from product concept, assembly, merchandising and sales. The aim is for them to develop the skill set necessary for the ENABLE individuals with such special abilities to start their own retail units and therefore eventually achieve financial sustainability.

100% of the ENABLE products sold are being used to fuel its retail operations with 15% of each product going directly back to the employee who created it to help encourage and to empower their abilities.

Enable is a Home and Garden brand that offers a range of quality home and garden products assembled by our stars. We offer a range of beautiful indoor plant arrangements using quality #succulents and #cacti sourced from both national and internationally well-known suppliers.

"Enable is about the intentional building of relationships with society, creating value through gainful employment, where difference is welcomed and all benefit."
Michael Mascarenhas, CEO Desert Group
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Our Awards

princess-haya-award-2017
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taatheer-mena-award-2016

SHEIKH ZAYED ROAD . DUBAI GARDEN CENTRE BUILDING . NEXT TO CBD BANK . DUBAI . UAE
TEL: 800 DESERT (33 73 78), +971 4 590 4000 . EMAIL: group@desertgroup.ae