Marketing Specialist

Desert Group

United Arab Emirates
Posted 2 years ago

We are looking for a Marketing Specialist who will manage the marketing functions, be responsible for executing effective marketing strategies, assist with campaign development, analyze the effectiveness of each campaign and develop lead generation programs. You will play an integral role in building the company’s customer base and creating effective strategies that will promote the long-term growth of the company. As a marketing specialist you will grasp consumer behavior trends, generate creative ideas and develop effective marketing programs.

Duties and Responsibilities

  • Research and analyze a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, and demographic data
  • Carry out regular customer surveys to understand customer preferences and behaviours
  • Brainstorm and develop ideas for creative marketing strategies/ campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Work with creative teams to come up with branding ideas, advertising copies, graphic designs, and promotional materials
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, Radio etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Present findings to marketing teams to help guide the direction and activities of the department
  • Execute promotional events and campaigns
  • Provides expert direction and insight throughout each project or campaign
  • Create and execute lead generation programs
  • Develop and communicate marketing plans, campaign results and project recommendations to senior management team

Qualifications and Experience

  • MBA from a recognized and accredited University
  • Minimum 2 years’ experience as a marketing specialist preferably in the retail sector
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Ability to use Microsoft office suite efficiently
  • Commercial awareness partnered with a creative mind
  • Excellent communication skills both written and verbal
  • UAE driver’s license mandatory

Job Features

Job CategorySales

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