Enable was created by Desert Group as part of its commitment to creating a more inclusive and sustainable society. The initiative was born out of a vision to empower People of Determination by providing them with opportunities for entrepreneurship, employment, and self-reliance. Recognizing the untapped potential of individuals with cognitive disabilities, Enable focuses on equipping them with the skills and tools to thrive in the retail and business world.

With 22+ People of Determination employees and a proven track record of hosting 2000+ pop-ups and bazaars, Enable showcases the talent and creativity of its workforce while providing meaningful platforms for community engagement.

Enable’s mission aligns with Desert Group’s core values of sustainability, inclusivity, and innovation, demonstrating a commitment to making enduring contributions to individuals and communities across the UAE.