The UAE’s First Retail Entrepreneurship Program for Emirati People of Determination
ENABLE is Desert Group’s award-winning social enterprise dedicated to empowering Emirati People of Determination through structured vocational training, hands-on retail experience, and long-term inclusion.
Desert Group’s commitment to inclusion began in 2006, when the company launched a pioneering workforce integration program to support young Emirati talents with cognitive disabilities. Building on the success of this initiative, ENABLE LLC was officially established in 2015 as a dedicated social enterprise designed to provide a sustainable, skill-building pathway for People of Determination.
Today, Enable’s 360° retail entrepreneurship model equips participants with practical skills, nurtures confidence, and creates meaningful opportunities for personal and professional growth—reinforcing Desert Group’s mission to foster a more inclusive and empowered community.
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ENABLE also operates as an SME-style incubator, designed to equip participants with the skills and confidence needed to pursue independent income-generating opportunities should they choose to start their own trade. The long-term goal is to empower every member of the program with the capabilities required for full sustainability and meaningful participation in society. ENABLE’s journey reflects a model that works—one built on skill, purpose, and opportunity. With ongoing support from Desert Group and its partners, the program continues to drive sustainable impact and champion inclusion across the UAE.